Ilovthevu' wrote:That topic is to big. I have to just look at Six Flags Great America.
Well, what I said above is what you should take into consideration for just Great America. To increase revenue, like I said, you should look at what has been added to the park that has increased people at the gate, and compare the issue of season passes vs. regular ticket prices and so on.
Here's an example of that:
If you price regular tickets at $45.00, and Season Passes at $89.99. Lets say that 100,000 people purchase season passes and make 10 trips (on average) apeice to the park. 2 million buy regular tickets. Of those, 1 million get discounted tickets for $10.00 off. 1 million pay full price.
So, there is a total of 3 million attendance.
They get $8,999,000 from Season Pass sales.
They get $45,000,000 from regular ticket sales.
They get $35,000,000 from discounted ticket sales.
For a total of $88,999,000 of admissions.
Lets say theoretically the park decides to make regular tickets $29.99 with no discounts, and season passes stay the same. Attendance increases by 0.5 million people.
They get $74,975,000 for all regular ticket sales.
They still get $8,999,000 for their Season Passes.
That means that they get a total of $83,974,000 worth of admissions, for about a $5,000,000 decrease (although a 500,000 person increase). Now the question is, will those 500,000 additional people spend at least an additional $10.00 in park to make up for it? And what about parking? And so on...
Figuring this out for an amusement park is SO much more complicated than just saying that, "They should always run three trains on Raging Bull, Demon and Whizzer." Things like that don't have an easily measurable benefit to the customer, except over time.