NEW YORK, Feb. 4 /PRNewswire-FirstCall/ -- Six Flags, Inc. (NYSE: SIX - News) announced today the launch of its new comprehensive media solution, Six Flags Media Networks. Within this new platform, Six Flags will house all of its media touch points that go far and beyond that of traditional advertising. Six Flags Media Networks partner with local, regional and national advertising capabilities and includes: Six Flags Television, Six Flags Radio, Six Flags Print, Six Flags Outdoor, Six Flags Outdoor Spectacular, Six Flags Attraction Integration, Six Flags Experiential Marketing and Six Flags Online.
Six Flags Television:
Launching in March 2008, Six Flags Television will be the preeminent interactive outdoor television networks. As guests wait in queue lines, they will be presented with interactive entertainment and relevant content. Displayed on 45" plasma TVs, Six Flags Television allows guests to enjoy seamlessly integrated entertainment and promotions and will contain Bluetooth technology for instant downloads and exclusive music videos, text-n-win capabilities and ring tones.
Six Flags Radio:
Six Flags Radio is broadcasted throughout all 21 Six Flags parks and will broadcast demographically and thematically-targeted content, commercials and announcements.
Six Flags Print:
Home to the Park Map & Guides and daily schedules, Six Flags Print will distribute over nine million pieces between April and October. This entity is one of the most heavily distributed publications during this time period.
Six Flags Outdoor:
Six Flags Outdoor is the newest in outdoor advertising. This arm of Six Flags Media Networks will include rotational signage, Cool Media Interactive Signage with Bluetooth capabilities. These signs are dispersed throughout each of our parks and will have the capability to illuminate and mist to cool you off on those hot days.
Six Flags Outdoor Spectacular:
Six Flags Outdoor Spectacular allows advertisers to display marquee advertising throughout our parks. This includes parking, maingate, ride and venue entranceway signage as well as in-park promotional displays that give advertisers in-park real estate to display their products.
Six Flags Attraction Integration:
This arm of Six Flags Media Networks allows advertisers to display signage on roller coasters, queue lines and water rides. Partners are able to take advantage of our unique park attractions and integrate them into their key advertising strategies.
Six Flags Experiential Marketing:
This component provides advertisers the opportunity to engage in one-on- one interaction with guests. Examples of this form of marketing throughout its parks include the Wii Experience, a hand-on interactive gaming station for guest to enjoy their favorite Wii video games.
Six Flags Online:
SixFlags.com reaches more than 34 million unique users on an annual basis. As part of the Six Flags Media Networks, advertisers will now have access to exclusive online promotional offerings, sweepstakes, banner media and streaming video commercials.
"Six Flags Media Networks now opens the door for Six Flags, Inc. to provide our guests with an even bigger and better experience when they walk through our park gates," said Lou Koskovolis, Executive VP, Corporate Alliance and Sponsorship, "This interactive network also provides a stellar platform for advertisers to reach a captive audience and promote relevant products and gives us the opportunity to communicate, educate and entertain our guests."
About Six Flags, Inc.:
Six Flags, Inc. is the world's largest regional theme park company with 21 parks across the United States, Mexico and Canada. Founded in 1961, Six Flags has provided world class entertainment for millions of families with cutting edge, record-shattering roller coasters and appointment programming with events like the popular Thursday and Sunday Night Concert Series. Now 47 years strong, Six Flags is recognized as the preeminent thrill innovator while reaching to all demographics - families, teens, tweens and thrill seekers alike - with themed attractions based on the Looney Tunes characters, the Justice League of America, skateboarding legend Tony Hawk, The Wiggles and Thomas the Tank Engine. Six Flags, Inc. is a publicly-traded corporation (NYSE: SIX - News) headquartered in New York City.
Last edited by BP317 on February 5th, 2008, 6:47 pm, edited 1 time in total.
i like the idea of a few of the things, like the television idea, the radio idea. I just am not a fan of the advertising on rollercoasters, like how they had the geico banner on viper....
You mean, any atmosphere that was left after last year? The Home Depot/Geico signs everywhere... I really loved that big banner on the parking tollboth, and the one on Viper. Maybe this year, they could span one between the two towers on V2?
I understand that this is all for much needed sponsor money, advertising and such, but no matter how much $$ it brings in, I will still hate it
On a side note, I am happy about the new flatscreen TV's, now those in line may actually be able to see them.
Is it an ideal situation? No. Do i support it if it will help bring the chain out of its debt (at least somewhat). Absolutly. I think with Shapiro at the helm the company has great potential, however the company needs time and money. If this can get one of those two at least partially out of the way then I will deal with it. Anybody complaining about it needs to weigh short term annoyance with longterm benefit.
Remember, there's nothing but air beneath the chair.
I can see the TV, radio and advertising at the map signs and stuff, but to put the advertisers on the rides and shiat....come on. When will it end? IF we do nothing, say nothing, then everything in the park will have corporate sponsors.
OMG corporate sponsors?
[/sarcasm]
EVERYTHING at Disney has a corporate Sponsor!!! They don't interfere with the experiance at all!
Take Epcot for example...
Universe of Energy- Exxon
Test Track- GM
Mission Space- Hewlett Packard
Imagination- Kodak (As evidenced by the pre-show that is entirely an ad for kodak)
Spaceship Earth and Illuminations- Siemens
I think ALL The major rides and attractions should have a corporate sponsor, there's no need to change the name like Ice Mountain Splash, just Raging Bull (Sponsored by the National Guard) Deja Vu (Sponsored by Heinz Ketchup) Whizzer (Sponsored by Sunkist) Sky Trek Tower (Sponsored by College door) Grand Music Hall (Sponsored by Orville Redenbacher) Demon (Sponsored by Corn Nuts (They pulled out two years ago, I think) V2 (Sponsored by A+E network's Driving Force (That was just 06 though)...I think that's all, if i forgot any put em' up, and those haven't in any way influenced the guest experiance.
Now the outdoor signs are a different story. I thought that most of them were quite obnoxious, and considering the TVs i hope they are kept more in check this year. I didn't like the Geico banner, but honestly, most of the time I didn't even notice it, and since you coudlnt' really tell from the ride unless you were looking for it, I didn't really mind it all that much.
So I guess I think this is a GREAT move for Six flags. Now all I have to say is "Use it wisely"
. I didn't like the Geico banner, but honestly, most of the time I didn't even notice it,
That honestly didn't effect you every time you walked into the park?
I'll agree that if they start doing their ads like Disney does theres I could be okay with it. Disney also has an immersive theming experience which makes the small ads less noticeable. When you have very little theme and a billboard on the side of a roller coaster its difficult to forget.
Top 5 wood-5-Goliath 4-Ravine Flyer II 3-Phoenix 2-Voyage 1-El Toro Top 5 Steel- 5-Velocicoaster 4- Maverick 3- Fury 325 2-Steel Vengeance 1-X2 Coaster Count: 444
Colonel Mustard wrote:OMG corporate sponsors? [/sarcasm] EVERYTHING at Disney has a corporate Sponsor!!! They don't interfere with the experiance at all!
Take Epcot for example...
Universe of Energy- Exxon Test Track- GM Mission Space- Hewlett Packard Imagination- Kodak (As evidenced by the pre-show that is entirely an ad for kodak) Spaceship Earth and Illuminations- Siemens
I think ALL The major rides and attractions should have a corporate sponsor, there's no need to change the name like Ice Mountain Splash, just Raging Bull (Sponsored by the National Guard) Deja Vu (Sponsored by Heinz Ketchup) Whizzer (Sponsored by Sunkist) Sky Trek Tower (Sponsored by College door) Grand Music Hall (Sponsored by Orville Redenbacher) Demon (Sponsored by Corn Nuts (They pulled out two years ago, I think) V2 (Sponsored by A+E network's Driving Force (That was just 06 though)...I think that's all, if i forgot any put em' up, and those haven't in any way influenced the guest experiance.
Now the outdoor signs are a different story. I thought that most of them were quite obnoxious, and considering the TVs i hope they are kept more in check this year. I didn't like the Geico banner, but honestly, most of the time I didn't even notice it, and since you coudlnt' really tell from the ride unless you were looking for it, I didn't really mind it all that much.
So I guess I think this is a GREAT move for Six flags. Now all I have to say is "Use it wisely"
I agree with you completely, i think Six Flags should tune it down in terms of giant signs on attractions (viper/geiko), however, the home depot signs in line for Bull were interesting and added to the experience. If this move furthers along the lines of those, this will be an awesome move! Face it guys, advertising is in EVERYTHING now (even movies will product place), all we can hope for is that it's done in a way that compliments the park and its rides....
RIP: Trailblazer and Deja Vu...heck, even Alien Encounter
. I didn't like the Geico banner, but honestly, most of the time I didn't even notice it,
That honestly didn't effect you every time you walked into the park?
No It didn't. I always knew it was there of course, and don't get me wrong, I found it quite tacky, but It had no effect whatsoever of my weekly enjoyment of the park.
^How bout WRIGLEY field or US CELLULAR field or worst yets: First Midwest Bank Amphitheatre....everything is product placement or advertisement. It should almost be a given that there will be a crap ton of advertisement. I'm pretty sure (unless it's extremely distasteful like the Geiko banner) that most people won't even notice it, we've trained ourselves as a society to overlook that kind of thing....
RIP: Trailblazer and Deja Vu...heck, even Alien Encounter
Honestly when I drove by it on my way to my sisters house in Wisconsin, you couldn't even see half of it. The trees were in the way of it most of the time.
That was purposefully done so you couldn't see it.
It had to be removed from Eagle and placed on Viper because Gurnee decided it was an illegal new sign, and Six Flags did not file the required permits, so Six Flags agreed to move it to a location that could only be seen from within the park.
RagingBullFan wrote:That was purposefully done so you couldn't see it.
It had to be removed from Eagle and placed on Viper because Gurnee decided it was an illegal new sign, and Six Flags did not file the required permits, so Six Flags agreed to move it to a location that could only be seen from within the park.
It was on eagle?
Maybe A Great Day Is Just What You Need This Year '09 Demon rides-50 '09 SFGAm Visits-21
now that's a fun ride 
