Six Flags announced today that it has signed OgilvyOne Worldwide, the world's largest one-to-one marketing agency, to enhance and evolve its direct and interactive marketing efforts nationwide.
This new marketing partnership is part of Six Flags' strategy to increase company focus on customers and transform the entire park experience to be the number one destination for local family entertainment. OgilvyOne focuses on building positive customer relationships through data-driven communications that leverage customer feedback to deliver more personalized and relevant messages, invitations and experiences.
Read more at <a href="http://biz.yahoo.com/ap/060112/six_flags_marketing.html?.v=1" class="news">Yahoo! News.</a>