They say specifically in the FAQ that there will not be any sort of corporate tie-ins
http://www.atari.com/rollercoastertycoo ... q&video=on
but of course that will not stop people from making re-creations.
They also say that you will be able to import RCT2 coasters, so you can import coasters from a park you've made, and just re-build the rest of it.
If you can't beat them ... let me beat them.