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Six Flags Joins Forces With Sara Lee

Announcements & News From The Homepage
Postby RagingBullFan on March 6th, 2007, 4:14 pm
Theme-park operator Six Flags Inc. said Tuesday it entered a multiyear sponsorship and marketing alliance with food and household goods maker Sara Lee Corp.

Under the agreement, Sara Lee Food & Beverage and Sara Lee Foodservice will become Six Flags corporate alliance partners. Sara Lee's Ball Park brand will also become the official Six Flags hot dog, making the product available in all U.S. Six Flags parks for the first time.

Sara Lee Food & Beverage and Six Flags will collaborate on cobranded marketing initiatives both in-park and on grocers' shelves.

The deal allows several joint promotional opportunities, includes sweepstakes and sponsorships.

Sara Lee's other brands include Jimmy Dean sausages and Sara Lee breads and desserts.

Shares of Six Flags added 22 cents, or 3.8 percent, to $6.03 in afternoon trading on the New York Stock Exchange. Over the past 52 weeks, the stock has traded between $4.53 and $10.89.

Sara Lee gained 13 cents to $16.55 on the NYSE.

Story by the AP.
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Postby [jonrev] on March 6th, 2007, 4:29 pm
I could've sworn they already had some sort of deal going.
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Postby Sireze on March 7th, 2007, 6:30 pm
They make some of the best pies!! LOL
From being one of the class geeks in 8th grade to one of the most noticable ones in High School. Thats what you call "Steppin Yo Game Up!"
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Postby Director_Guy on March 8th, 2007, 1:32 am
Nobody Doesn't Like Sara Lee.
Every jumbled pile of person has a thinking part that wonders what the part that isn't thinking, isn't thinking of.
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